In this episode of The Deal Scout, host Susan Reilly talks with Rudy Rudolfo, a business broker at True Forte Business Group, about his incredible journey from business failure to becoming a trusted advisor to buyers and sellers across Florida.

Rudy shares:

How growing up in a family of Cuban immigrant entrepreneurs shaped his hustle and heart

The costly mistake of buying a car dealership without due diligence—and how it led to his current career

What buyers really fear (it's more than just money), and how he helps them navigate uncertainty

How he helps sellers turn struggling businesses into valuable assets ready for exit

His unique ability to connect with people on both sides of the deal—and why trust and transparency matter most

The power of mentorship, immigrant resilience, and doing business the right way

With personal stories, practical insights, and a heart for helping others, Rudy reveals what it takes to succeed in the world of business brokerage—and how he’s using his past to create better futures for others.

If you're looking to buy a business, sell a company, or simply want a behind-the-scenes look at what makes deals happen, this episode is packed with value.

Want to get in touch with Rudy?
Click the link below or email Susan at susan@thedealscout.com and we’ll get you connected.

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